Advertising in Serif

Ad rates

All prices given in US dollars

	1 time	2 times	4 times
Full page (44 × 57 picas)	456	411	371
2/3 page (44 × 40 picas)	347	315	288
1/2 page (44 × 30 picas)	314	278	256
1/2 page vertical (21 × 57 picas)	314	278	256
1/3 page (44 × 20 picas)	238	214	185
C2, C3 (full bleed 8 3/8 × 10 7/8, 4 color)	876	836	831
C4 (full bleed 8 3/8 × 10 7/8, 4 color)	1086	1041	1001
Each PMS color	220
4 color interior	400

If payment is included with the ad materials, there is a 10% discount from the listed rate. Otherwise, ads will be invoiced with the total due 30 days after publication. We accept credit card payment (Visa, Mastercard, American Express) for payments on advertising.

Circulation and demographics

Serif 6 had a subscriber circulation of 925 copies, with 703 in the United States, 57 in Canada and 165 in the rest of the world. 1200 copies have been sent out for bookstore sales with an approximate 50% sell-through rate (exact figures will not be available until June 1999). Circulation for Serif 7 is expected to increase slightly.

We are currently collecting demographic information from renewals and on-line orders. We will begin publishing aggregate data in February or March.

This page was created by Don Hosek, dhosek@quixote.com. Please feel free to send any comments.

Last update 10 March 2000